INTRODUCING TOTAL TOY CREATIVE
AI is answering parents'
toy questions.
Is your brand in the answer?
The way parents discover, trust, and buy toys has fundamentally changed.
The way parents discover, trust, and buy toys has fundamentally changed.
One multi-format content partnership puts you exactly where they're looking; across every format that search and AI actually reward.
Charlene DeLoach has 15+ years inside this industry as a toy expert, a media personality, and a parent. She occupies both sides of this conversation in a way almost no one else does.
200+ TV appearances | 350+ Published articles | 50+ podcast episodes | 15+ Industry years
The Toy Industry
is at a Crossroads.
Toy marketing has always followed where parents were paying attention.
Yet, today, parents aren't just changing where they discover toys. They're changing how they decide to trust them, and the rules of that game have completely changed.
Every era had a strategy.
Era 1.
BROADCAST ERA
Holiday print catalogs. TV commercials after school and on Saturday mornings. You paid for airtime and hoped the right kid — and the right parent — was watching.
Era 2.
SEARCH ERA
Parents started researching before buying. The goal shifted to being findable. Websites, SEO, and keyword rankings became the new shelf space.
Era 3.
REACH ERA
Social media. Influencers. TikTok. The goal was visibility. More creators, more platforms, more eyeballs. Reach was the metric that mattered.
Welcome to Era 4.
AUTHORITY ERA
AI-driven discovery. Parents ask AI what to buy. The brands that win aren't the most visible ones. They're the most authoritative ones.
Great Numbers.
Wrong Scoreboard.
TikTok impressions. Instagram reach. Influencer views. These are real numbers, and for impulse purchases at the right price point, they convert. However, they measure visibility in a single moment, on a single platform, controlled by a single algorithm. That's one scoreboard.
There's another score most toy brands aren't tracking at all, and it's the one that determines whether a parent finds you, trusts you, and buys from you when they're actually ready to spend.
68% of Gen Z consumers read or watch at least three reviews before making a first-time purchase. They discover on social, then they go looking for more. (Snipp Consumer Survey)
That research moment is where most toy brands disappear. No podcast episode. No review post. No trusted voice confirming the toy is worth it...and increasingly, that research moment means asking AI.
Why does AI care what kind of content you have?
AI doesn't count followers. It doesn't reward virality. It evaluates topical authority, which is the depth of coverage, expertise signals, and how comprehensively a source answers the questions parents are actually asking.
The preferred formats are evergreen, long-form, indexable content that answers questions thoroughly and demonstrates genuine expertise.
The formats AI trusts most:
Long form blog posts and reviews
Videos
Podcasts
SEO optimized dedicated features
Multi-platform signals
35%
More organic clicks for brands cited in AI Overviews vs. those that aren't cited in search results
2-3x
Higher AI citation rate for brands with topical authority clusters vs. isolated posts on separate sites
156%
Higher citation rate for multimodal content (video plus written) vs. single-format/platform content
6.5x
More likely to be cited in AI answers through a trusted third-party editorial source than own content
So now we need a video and audio podcaster, AI and SEO expert, and a blogger?
The gist was to spread your budget across multiple creators, each owning their platform, each reaching their audience. More reach, more results. It made complete sense in Era 3.
But in Era 4, AI doesn't see four strong signals from four trusted creators. It sees four scattered mentions from four unrelated sources. That is noise. Not authority.
For small toy brands without big influencer campaign budgets, the authority comes from one consistent, trusted voice covering your product deeply across every format. That's what AI rewards. That's what converts.
Visibility is not the same
as discoverability.
Visibility is being seen. Discoverability is being found...again and again. Even by the parent who wasn't even looking for you yet.
AI doesn't reward the brands that show up the most. It rewards the brands that show up the most authoritatively. Across the right formats, from a trusted source, with content that answers the questions parents are actually asking.
That's the shift. It changes everything about where your next dollar should go.
You can buy visibility on a hundred platforms. Discoverability gets you cited by AI as the answer.
Any creator can put your toy in front of parents. What makes the difference is whether that parent sees your toy as the answer to a problem they already have.
When one trusted voice covers your product comprehensively — across video, audio, written, and social — it builds the kind of topical authority cluster that AI recognizes, trusts, and cites.
That's the difference between spending money on coverage and investing in discoverability.
That's exactly what Total Toy Creative was built to do
Total Toy Creative is the only multi-platform, AI-optimized content partnership in the toy space — built by a toy and play expert that parents, professionals, and press already trust. One submission. Every format AI rewards. One unified voice that builds authority, not noise.
Reach
Some parents listen to podcasts. Some read blogs. Some only catch things on social. Covering your product across formats means each parent runs into it in the place they already trust.
Relate!
A podcast mention, a listicle, an Amazon Live demo. Each one frames your product from a fresh angle. A parent who scrolled past one version connects with another.
Recommend!
When evergreen coverage all comes from one trusted creator, AI reads it as authority. Your product becomes the answer for a toy query and a parenting solution.
Your product across every
format that matters.
Video Podcast Roundup Inclusion
A product featured in a curated roundup episode on YouTube.
Roundup Blog Post Inclusion
A product included in a curated listicle post in another SEO touchpoint.
Audio Podcast Listicle Inclusion
A product shared in an Audio Podcast listicle distributed across Apple Podcasts, Spotify, Amazon Music, and iHeartRadio.
Dedicated Toy Review Post
A standalone SEO-optimized blog post searchable.
Newsletter & Rotating Ad Inclusion
Promoted to our growing email list of engaged parents. Plus onside sidebar ad inclusion.
Amazon Live Roundup Inclusion
Your product featured in a live Amazon shopping session, directly in front of buyers at the point of purchase.
Social Media Amplification
Published across TikTok, Instagram, Pinterest, LinkedIn, and Facebook.
Editorial Opportunities
Additional opportunities may be considered for other editorial coverage where there is a fit.
Bonus! Virtual Parent Summit Sponsorship
For founding partners who sign by May 15, 2026
Sponsorship in the 2026 Virtual Parenting Summit, including brand visibility and recognition as an event sponsor.
Bonus! Toy Tailored AI Visibility Strategy Session
For founding partners who sign by May 15, 2026
A 60-minute advisory session with recap report outlining key findings and next steps.
This is a structured content system that places your product across video, written, social for AI visibility and shopping platforms.
the value doesn’t stop there, you’ll also get
Introduce the Bonuses.
THE USP OF THIS BONUS
Name of the Super Bonus
01
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THE USP OF THIS BONUS
Name of the Super Bonus
02
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THE USP OF THIS BONUS
Name of the Super Bonus
03
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One Per Quarter
valueD AT
Video + Audio PodCAST$6,000
Dedicated Toy REview Blog Post$2,000
Roundup Blog Post Inclusion $1,000
Social media amplification$4,000
Amazon Live Inclusion$1,500
Newsletter Inclusion$1,200
+ editorial/Media Considerations Priceless
LIMITED TIME BONUS! Summit SPONSOR$2,000
VALUED AT =
$37,700++
Total Value = $37,700+
Regular Price = $15,000
Q2, Q3 or Q4
Quarterly Rate
$4,000
Plus Product Samples
One product receives:
Full content pipeline (video and audio podcast, blog roundup and review, five social media posts, one newsletter mention, one Amazon live inclusion.
Editorial consideration for that quarter.
Three product priority submissions for that quarter.
12 Months
Annual Rate
$10,000
Plus Product Samples
Four products receive:
Full content pipeline (video and audio podcast, blog roundup and review, five social media posts, one newsletter mention, one Amazon live inclusion.
Editorial consideration for the year.
Three product priority submissions per quarter.
Summit Sponsorship.
Quarterly Sidebar Ad Placement.
If You Are Not 100% Satisfied.
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CUSTOMER TESTIMONiALS FOR YOUR PRODUCT
Real People + Real Results
SUMMARY OF THEIR RESULT
“This isn't fluffy marketing”
This isn't fluffy marketing—it's deep, actionable insights that transform your brand into something families cherish. We've never felt so clear, confident, and connected.
Mark O.
Two ways to get your product discovered.
Whether you're ready for the full pipeline or want to get on the radar first, there's an option for where you are right now.
SPOTLIGHT
One Time Payment
$250
Get your product on Charlene's radar. One editorial placement for one product in a format she selects based on the best fit for your product and the editorial calendar.
SHOWCASE
One Time Payment
$750
The complete multi-format content partnership for one product. One unified voice covering your product across every format parents and AI trust.
Video podcast roundup inclusion
Roundup blog post feature
Audio podcast listicle on 4 platforms
Dedicated SEO toy review post
Social media amplification
Ongoing editorial consideration
REAL BRANDS
REAL RESULTS
"I saw in our CisionPoint we had a huge hit with our Rack-O Jr. As per usual Charlene, you were awesome with our game."
— Irena, Winning Moves
"We were beyond impressed with Charlene's knowledge and experience in digital influencer communications."
— Jen, Ren Beanie
"It laid everything out so clearly. Each step felt logical and now we're seeing real results from our outreach."
— Diana
SUMMARY OF THEIR RESULT
“We stopped chasing influencers.”
Working with Charlene changed our entire approach. We stopped chasing influencers and started creating genuine excitement. Parents now look for our toys by name—not by clicks.
Jessica T.
Charlene DeLoach, Your Partner
Charlene is a toy industry expert, AI visibility and conversion consultant, media personality, and the founder of The Toypreneur and Playroom Chronicles. Two brands built to bridge the gap between toy companies and the parents they're trying to reach.
With 15+ years in the toy industry, and 25 Years in business, 200+ TV appearances, and 350+ third party published articles, she's one of the few people who genuinely occupies both sides of this conversation: the industry insider and the parent who lives it every day.
Every product she covers gets evaluated through one lens: does this solve a real problem for a real parent? That editorial standard is what makes her audience trust her recommendations, and that trust is what you're partnering with.
“A really strong testimonial that confirms the transformation that is waiting.”
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- JANE AWESOME Acme, Co.
Things Brands Ask.
Is this a good fit if we only have a few products?
Total Toy Creative showcase plan works best for brands with an active product line of three or more SKUs which is enough variety to keep the content editorially relevant across seasons and story angles.
Is the placement guaranteed, or is it editorial?
Every placement in the Total Toy Creative Showcase is guaranteed. The Spotlight option is editorial consideration only. Traditional media is editorial by nature.
We're an agency. Can we buy one Showcase for multiple clients?
Each Showcase partnership is built around one product and one independent editorial voice. Splitting that across multiple clients undermines the topical authority the content is designed to build. Each brand needs its own partnership to get the full benefit.
We're a larger brand with a marketing team. How does this fit our existing strategy?
Total Toy Creative works best as a credibility and authority layer on top of what you're already doing. A trusted independent editorial voice covering your product across formats is the hardest thing to manufacture internally. In Era 4, it's the most valuable asset you can build.
How does the product selection process work?
For the spotlight plan, you submit one product priority for us to consider for one editorial opportunity. For the showcase plan, you submit one product to receive a video and audio podcast inclusion, a blog post roundup inclusion, a dedicated toy review, social media amplification and other third party editorial opportunities.
What if I want more than one product in the full content pipeline?
That's a conversation worth having. Reach out and we can discuss options for expanded coverage at a discounted rate! Also reach out if you have other editorial opportunities.
Be More Discoverable.
SPOTLIGHT
One Time Payment
$250
Get your product on Charlene's radar. One editorial placement for one product in a format she selects based on the best fit for your product and the editorial calendar.
SHOWCASE
One Time Payment
$750
The complete multi-format content partnership for one product. One unified voice covering your product across every format parents and AI trust.
Video podcast roundup inclusion
Roundup blog post feature
Audio podcast listicle on 4 platforms
Dedicated SEO toy review post
Social media amplification
Ongoing editorial consideration
