Create Your Toy Marketing Story On Your Own (Play)Ground.

Tired of firms owning your marketing data?

Do you...

  • Want control of your email lists?
  • Want to own your Facebook Ads?
  • Want unique event ideas?
  • Want your own influencer network?
  • Want to connect with customers?

Take control of your content!

You have toys

but no straightforward

eCommerce process.

I can help!

Let's face it--there's nothing more frustrating than knowing you need an e-Commerce strategy, but when you outsource it to firms, they own your data. So you feel beholden to stick with them even if they are not performing.

Or, you have partnered with agencies that don't understand the toy industry because they manage clients of all types, from soup to {literally} nuts.

Maybe you have even tried to start it yourself, but when you went to hire someone to teach you the basics of running your eCommerce in-house, you couldn't find someone who appreciated the intricacies of the toy business.

When do you get to take control of your toy marketing story?

You are not alone. Most small brands are.

The truth is that having an active email strategy, straightforward website content for SEO, referral marketing tactics, and a functioning Facebook ad strategy is essential for your business - one that will improve your revenue, increase your exposure, and streamline your processes!

The problem? Knowing where to start, coming up with the tools to begin, or finding one person that can set it up for you.

But what if there was a way you could get it all?


HELLO, I'M CHARLENE!

I want to help you C.R.E.A.T.E your toy marketing story.

toy expert

I believe there are two sides to every toy. The one that is apparent when you look at it or read the product description on the box - and one that is an out-of-the-toy box idea that goes beyond the basics.

That is what I do best! I combine my ten years of event coordination and toy expertise with my twenty years of business and legal expertise in start-up companies to develop unique stories and play commerce strategies for toys.

With my public speaking experience and my track record on TV, I can promote your product in a multifaceted approach because, let's face it, where else do you find a lawyer turned entrepreneur who has experience in startups, TV, and events - that is also a parent blogger with over a decade of online experience? Due to these myriads of experiences, I can see a toy from box to the booth, from parent to play, and from event to experience.

If you are looking for someone who knows toys but also knows marketing too, then look no further! I cannot wait for us to CREATE magic!


CONSIDER WHAT'S POSSIBLE...

Imagine having a workable plan for your customer lists and campaigns!

Here's what that would look like....

  • An automated email funnel system to welcome new customers and inspire brand loyalty.
  • Documents to manage influencer campaigns and networks in-house.
  • Someone to show you how to run your own Facebook ads or set them up for you on your account.
  • Clear content strategy to attract customers through SEO on your website.
  • And so much more!

Total Toy Creative is a revolutionary consulting service designed for small toy brands to help increase revenue and maximize exposure through set-up services for content marketing, referral marketing, social media advertising, and event marketing to enable small toy brands to learn about or create these select eCommerce strategies in-house.

Total Toy Creative was created to help small toy brands achieve control over their marketing because your time, money, and content are precious!

If you are a small business that wants an easy but effective e-commerce system in-house, then let's CREATE something!

I'M READY!

C.R.E.A.T.E Content.

Not Confusion.

Through my CREATE process, I’ll help you create and set up a simple but effective eCommerce advertising system to get you started so you can learn what you need and maximize your revenue.

C

Content Marketing

I’ll work with you to create key content blog posts so you can get organic traffic to your website based on how parents search for toys in your genre.

R

Referral Marketing

I'll help you navigate the world of opportunity with referral marketing, including affiliates and influencer campaigns by setting up a simple program for you.

E

Email Sequences

I'll help you tell your story through an automated email sequence when someone buys a product on your site — so you can build a loyal customer.

A

Facebook Advertising

Build your algorithm and gain new sales and email leads through Facebook advertising. I'll show you what you need to know through a one-hour training session - and set up your Ad account and/or some ads to get you going!

T

Tracking and Growing

Your business is an ever-evolving thing. Through Google sheets, I'll set up your email tracking reports, and Facebook Ad reports to make sure you continue to grow! 

E

Event Opportunities

Events can be a great way to connect with customers, press, retail buyers, and influencers. I'll help you map your event strategy, figure out your logistics or help you plan your event engagement ideas!


Other Services

  • No clear understanding of the toy industry.
  • A PR approach.
  • Content, lists, and statistics are controlled by the firm.

C.R.E.A.T.E Services

  • Consultant with ten years of toy industry experience plus 20 years of business experience in the private and public sector.
  • A multifaceted approach to marketing, public relations, consumerism, economics, and legal background.
  • Content, lists, and statistics are set up for you!

Play Opportunities For All Stages of Development

Whether you’re a savvy company that just needs a boost or a start-up that needs to build the basics, there’s an option for you.

Play Date

Not ready to dive in yet? No problem! Schedule a one-hour phone or Zoom call and see how we can build a strategy for your brand! Discuss your business goals and get functional ideas to maximize your customer lists or receive timely ideas for your next event or campaign!

$250/One-Hour

Sign Me Up
mom planning

Building Blocks

Don't need all the elements of the C.R.E.A.T.E. program? No worries! Just select which one you want from the list, and we'll focus on that goal for your business! It will take one week to complete each block.

  • SEO Blog Post Creation
  • Influencer Program
  • Event Management
  • Facebook Ads
  • New Customer Email Sequence

$ Pricing Varies

family playing games

Game Night

Let the games begin! And C.R.E.A.T.E your marketing plan! Each week I will work with you to complete each aspect of the C.R.E.A.T.E program, and you'll have everything you need in six weeks! Sign up, and let's get started!

$4500/Program