INTRODUCING TOTAL TOY CREATIVE
Something Is Shifting.
And Most Toy Brands
Aren't Ready.
The way parents discover, trust, and buy toys has fundamentally changed.
The Toy Industry
is at a Crossroads.
Brands that once lived in holiday catalogs and Saturday morning commercials learned to build TikTok followings and influencer pipelines.
But a new shift is underway that social media alone cannot solve.
The window to get there first is closing faster than most people in this industry realize.
Most Toy Brands Are
Already Behind.
Level 1.
SOCIAL MEDIA ONLY
When social is your entire strategy, you're handing rent payments to an algorithm. AI only values property owners.
Level 2.
OWNED WRITTEN CONTENT
Blog posts, written toy reviews, and long-form articles is content that AI loves. Few are executing it consistently to rank.
Level 3.
Video & Audio Podcasts
A brand featured in a podcast is a trusted AI voice. Almost no toy brands are here.
Level 4.
AI Search Visibility
Parents are opening AI and asking which toys to buy.
The answers are pulled from indexed, expert, multi-format content such podcasts, blog posts, and written reviews. Social content can appear in AI results, but it's treated as a secondary signal.
If your brand exists only on social, you're a footnote in those answers.
Great Numbers.
Wrong Scoreboard.
TikTok impressions. Instagram reach. Influencer views. These are real numbers, and for impulse purchases at the right price point, they convert. However, they measure visibility in a single moment, on a single platform, controlled by a single algorithm. That's one scoreboard.
There's another score most toy brands aren't tracking at all, and it's the one that determines whether a parent finds you, trusts you, and buys from you when they're actually ready to spend.
68% of Gen Z consumers read or watch at least three reviews before making a first-time purchase. They discover on social, then they go looking for more. (Snipp Consumer Survey)
That research moment is where most toy brands disappear. No podcast episode. No review post. No trusted voice confirming the toy is worth it...and increasingly, that research moment means asking AI.
Why does AI care what kind of content you have?
The preferred AI formats of evergreen, long form, indexable content that answers questions thoroughly and demonstrate genuine expertis .
When a brand is cited in an AI Overview, their click-through rate is 35% higher than every competitor that isn't.
So now we need a video and audio podcaster, AI and SEO expert, and a blogger?
You JUST need one person who does IT all.
I advise and produce content in the formats AI trusts, around the questions parents actually ask. The goal is simple: show up as the answer and convert.
Total Toy Creative is the only multi-platform, AI-optimized conversion focused content partner in the toy space who creates evergreen content across every format search and AI actually rewards. Built by a toy industry insider that parents, professionals, and press already trusts.
WELCOME TO:
A partnership that offers a featured product across a structured content and media partnership.
Each selected product is built into a full feature and distributed across multiple formats in Playroom Chronicles.
Video Podcast Roundup Inclusion
Your product featured in a curated roundup episode on YouTube.
Roundup Blog Post Inclusion
Your product included in a curated listicle post in another SEO touchpoint.
Audio Podcast Listicle Inclusion
Shared Audio Podcast Listicle
Distributed across Apple Podcasts, Spotify, Amazon Music, and iHeartRadio.
Dedicated Toy Review Post
A standalone SEO-optimized blog post searchable and shareable in AI.
Newsletter Inclusion
Promoted to our growing email list of engaged parents with special deals, shoppable links and features.
Amazon Live Roundup Inclusion
Your product featured in a live Amazon shopping session, directly in front of buyers at the point of purchase.
Social Media Amplification
Published across TikTok, Instagram, Pinterest, LinkedIn, and Facebook with paid amplification included.
Editorial Opportunities & Summit Sponsorship
Additional product submissions may be considered for other editorial opportunities where there is a fit. Plus inclusion in the 2026 virtual parent summit and rotating side bar ad on PlayroomChronicles.com
This is a structured content system that places your product across video, written, social for AI visibility and shopping platforms.
the value doesn’t stop there, you’ll also get
Introduce the Bonuses.
THE USP OF THIS BONUS
Name of the Super Bonus
01
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THE USP OF THIS BONUS
Name of the Super Bonus
02
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THE USP OF THIS BONUS
Name of the Super Bonus
03
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Charlene DeLoach, Your Partner
Charlene is a toy industry expert, AI visibility and conversion consultant, media personality, and the founder of The Toypreneur and Playroom Chronicles. Two brands built to bridge the gap between toy companies and the parents they're trying to reach.
With 15+ years in the toy industry, and 25 Years in business, 200+ TV appearances, and 350+ third party published articles, she's one of the few people who genuinely occupies both sides of this conversation: the industry insider and the parent who lives it every day.
The lens through which she evaluates, recommends, and talks about every single toy she covers, is what makes her audience trust her in a way that goes far beyond follower count.
One Per Quarter
valueD AT
Video + Audio PodCAST$6,000
Dedicated Toy REview Blog Post$2,000
Roundup Blog Post Inclusion $1,000
Social media amplification$4,000
Amazon Live Inclusion$1,500
Newsletter Inclusion$1,200
+ editorial/Media Considerations Priceless
LIMITED TIME BONUS! Summit SPONSOR$2,000
VALUED AT =
$37,700++
Total Value = $37,700+
Regular Price = $15,000
Q2, Q3 or Q4
Quarterly Rate
$4,000
Plus Product Samples
One product receives:
Full content pipeline (video and audio podcast, blog roundup and review, five social media posts, one newsletter mention, one Amazon live inclusion.
Editorial consideration for that quarter.
Three product priority submissions for that quarter.
12 Months
Annual Rate
$10,000
Plus Product Samples
Four products receive:
Full content pipeline (video and audio podcast, blog roundup and review, five social media posts, one newsletter mention, one Amazon live inclusion.
Editorial consideration for the year.
Three product priority submissions per quarter.
Summit Sponsorship.
Quarterly Sidebar Ad Placement.
If You Are Not 100% Satisfied.
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CUSTOMER TESTIMONiALS FOR YOUR PRODUCT
Real People + Real Results
SUMMARY OF THEIR RESULT
“This isn't fluffy marketing”
This isn't fluffy marketing—it's deep, actionable insights that transform your brand into something families cherish. We've never felt so clear, confident, and connected.
Mark O.
SUMMARY OF THEIR RESULT
“We stopped chasing influencers.”
Working with Charlene changed our entire approach. We stopped chasing influencers and started creating genuine excitement. Parents now look for our toys by name—not by clicks.
Jessica T.
“A really strong testimonial that confirms the transformation that is waiting.”
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- JANE AWESOME Acme, Co.
Good Questions.
Straight Answers.
Is this a good fit if we only have a few products?
Total Toy Creative works best for brands with an active product line of five or more SKUs. You want enough variety to keep the content options editorially relevant across different seasons and story angles. If your line is smaller than that, reach out anyway, it may still be a fit depending on your launch calendar or product, or we can offer a discount.
Is the placement guaranteed, or is it editorial?
The content pipeline placements (podcast, blog, social, Amazon Live) are guaranteed as part of your annual partnership. Traditional media pitching is editorial by nature. Charlene considers all products, but press coverage is not guaranteed by anyone who's strives to be federally compliant.
We're an agency. Can we buy one partnership for multiple clients?
Total Toy Creative is one brand, one partnership. The editorial integrity of the content depends on Charlene's independent voice, and that voice can't serve multiple competing brands under a single agreement. Each brand your agency represents would need its own partnership. Reach out to discuss agency arrangements with a discount.
We're a larger brand with a marketing team. How does this fit our existing strategy?
Total Toy Creative works best as a credibility and reach layer on top of your existing marketing. Charlene's audience trusts her independent voice, and she's not your average content creator. That's exactly the kind of third-party endorsement that's hardest to manufacture and easiest to leverage.
How does the product selection process work each quarter?
At the start of each quarter, you submit your product priorities. Charlene selects one for the full content pipeline based on editorial fit, seasonality, and audience relevance.
What if I want more than one product in the full content pipeline?
That's a conversation worth having. Reach out and we can discuss options for expanded coverage.
What is the Summit?
The Summit is an annual event bringing together toy industry professionals and engaged parents around the future of play. Scheduled for October 2026, it's a focused gathering built around the intersection of toys, parenting, and the changing play landscape and it's where the toy industry's most forward-thinking brands come to be seen.
Let's Build Something
Parents Actually Remember.
We’re currently onboarding a limited number of brands for upcoming seasonal features.
